Analytics Translation

Marketing data your leadership team
can actually act on.

The measurement landscape changed significantly in 2026. New attribution metrics, AI-powered cross-channel analytics, and first-party data infrastructure have made the old reporting stack obsolete — and most marketing teams have not caught up.

Request a Measurement Audit →
[ The Problem ]

What broken measurement costs you.

Most marketing teams are not short on data. They are short on data that connects to decisions.

Reports that are outdated the moment they are presented.

Attribution models that credit the last click — and ignore everything that built the conviction to convert.

Budget decisions made on channel-level metrics that do not connect to closed revenue.

A CFO who does not trust the marketing number.

These are not data problems. They are infrastructure problems — and they are solvable.

[ What We Build ]

The Measurement system.

Five layers — tracking, attribution, modeling, narrative, and access — built to connect marketing activity to business outcomes your leadership team can act on.

01 / Tracking

GA4 & tagging infrastructure

We build the event tracking architecture, GTM configuration, and data layer that captures the full customer journey — including the offline conversion signals and CRM connections that AI campaign optimization depends on.

02 / Attribution

Cross-channel attribution modeling

Multi-touch attribution that reflects your actual buyer journey across Google, Meta, LinkedIn, YouTube, email, and organic. We incorporate Google’s new signals — Attributed Branded Searches and Qualified Future Conversions — where they add forward-looking value.

03 / Modeling

Marketing mix modeling

For midsize companies with meaningful media budgets, we build scenario planning and budget allocation frameworks using marketing mix methodology — so spend decisions are grounded in incremental contribution, not last-touch credit.

04 / Narrative

Executive reporting & CFO narrative

Reporting that speaks to the outcomes your leadership team cares about: pipeline influenced, cost per qualified opportunity, payback period, and LTV trajectory. Not impressions. Not clicks.

05 / Access

AI-powered analytics access

We configure conversational analytics access where applicable — enabling your marketing and finance teams to query performance data in plain language without waiting for a report to be built. As Google Analytics 360 and similar platforms expand this capability, we integrate it into your workflow.

[ Investment ]
Audit & Build
$3K – $8K
one-time
+
Reporting Retainer
$2K – $6K
per month

Scope depends on stack complexity and reporting requirements. The audit and build establish the foundation; the retainer keeps reporting accurate, evolving with new platform signals, and translated for leadership.

All engagements begin with a measurement audit
[ FAQ — Schema Ready ]

Frequently asked questions.

Our GA4 setup is a mess. Where do you start?
With an audit. We map what is currently tracked against what decisions need to be made, identify the gaps, and build a remediation plan in priority order. Most GA4 issues are fixable — they just require someone who knows what correct looks like.
What are Attributed Branded Searches and Qualified Future Conversions?
These are new measurement signals introduced by Google in 2026. Attributed Branded Searches (ABS) connect a customer seeing an ad to subsequently searching for your brand — measuring intent creation, not just conversion. Qualified Future Conversions (QFC) project long-term revenue contribution from early-funnel signals like video views and site visits. Both help justify upper-funnel investment to leadership.
We use Salesforce for CRM. Can you connect that to our marketing measurement?
Yes. Connecting offline CRM data — especially closed/won opportunity data — to your ad platforms and analytics is one of the highest-leverage measurement improvements available. We build that connection and configure it so your AI campaign optimization tools are learning from real revenue outcomes.

Request a Measurement Audit.

We map your current tracking, attribution, and reporting against the decisions your leadership team needs to make — and show you exactly what it would take to close the gap.

Book Your Audit →