[ SMB SERVICE — PAID ADS ]

Paid ads and AI creative systems

Get more from your ad budget — without paying agency-scale management fees.

Request a free ad audit
[ THE PROBLEM ]

Most ad budgets fail before the campaign even starts

Most small businesses that have tried Google or Meta ads have a story about money that did not come back. Usually the problem is not the platform — it is the setup, the targeting, the creative, or the lack of a follow-up system on the other end.

What usually goes wrong
  • Targeting set to defaults — spend goes to the wrong audience
  • One ad creative, never tested or rotated
  • Clicks land on a homepage instead of a real offer
  • Leads come in but sit in a spreadsheet
  • Reports show clicks and impressions, not cost per lead
What a real system does
  • Audience built from your actual customer, not platform defaults
  • Multiple creative variations tested, winners scaled
  • Landing page and offer aligned to the ad
  • Every lead enters CRM and triggers follow-up automatically
  • Reporting on cost per lead, cost per appointment, and ROAS

We fix the system, not just the campaign.

[ WHAT WE BUILD ]

The Paid Ads system

Five components built around your business, working together so spend stops getting wasted on the wrong clicks.

01 / Setup

Campaign setup and targeting

We configure your campaigns for your actual customer — interest signals, behavior patterns, location parameters, and audience exclusions that keep your spend away from the clicks that will never convert.

02 / Creative

AI-assisted creative generation

We use AI tools to generate and test multiple creative variations — headlines, descriptions, images, and short video — systematically, not by guessing. The best performers keep running. The rest get replaced.

03 / Destination

Landing page and offer alignment

An ad that works requires a destination that converts. We audit your landing pages and align your offer, headline, and call to action with the ad creative — so the click does not end in a bounce.

04 / Follow-up

CRM integration and follow-up connection

Every lead from a paid campaign enters your CRM automatically and triggers the follow-up sequence. No manual import, no lost leads sitting in a spreadsheet.

05 / Reporting

Performance reporting

We report on what matters — cost per lead, cost per appointment, and return on ad spend — not just impressions and clicks. Monthly review included so the numbers stop being a mystery.

[ PRICING ]

Investment

Paid Ads Management
$750 – $2,500
per month

Retainer depends on channel mix and campaign complexity. Ad spend is managed separately and belongs to your account.

Min. ad spend $1,000 / mo / channel
No long-term contract. Month-to-month after a 90-day initial period.
[ FAQ — SCHEMA READY ]

Frequently asked questions

Google Ads or Meta Ads — which is better?
It depends on how your customers buy. Google captures active intent — people searching for what you offer right now. Meta builds awareness and retargets people who have shown interest. For most local service businesses, Google Ads delivers faster results. For consumer-facing brands with a visual product, Meta performs better. We recommend based on your business, not on what is easier to manage.
What is the minimum budget to start?
We recommend a minimum of $1,000 per month in ad spend per active channel to generate enough data for meaningful optimization. Below that threshold, learning cycles are too slow and cost-per-lead data is unreliable.
Do you run ads for any industry?
We work best with service businesses, professional practices, local retail, and B2C brands with a clear offer and defined geography. We do not run ads for industries with platform restrictions we cannot navigate cleanly.

Request a free ad account audit

Send us access to your Google or Meta account and we will tell you — honestly — where your spend is leaking and what would actually move the number.

Start the audit