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Case Study · Paid Search · E-Commerce
4.8x ROAS on Google Ads. From a Broken Account.
Industry: E-Commerce · Channel: Google Ads · Timeline: 90 Days
What We Were Up Against.
The client was running Google Ads in-house with no conversion tracking, no audience segmentation, and a single broad-match campaign structure that was burning through budget with a 1.2x ROAS. Every dollar spent was barely breaking even, and they had no visibility into which keywords, audiences, or products were actually driving revenue.
They needed someone who could come in, diagnose the account, rebuild it properly, and show measurable results fast.
How We Built It.
Leslie conducted a full account audit on day one. The diagnosis was clear: no conversion tracking, poor campaign structure, zero audience targeting, and ad copy that hadn’t been tested in over a year.
- Full Google Ads account audit and restructure
- Conversion tracking setup with Google Tag Manager and GA4
- Rebuilt campaign structure — Search, Shopping, and Performance Max
- Keyword sculpting — eliminated 200+ irrelevant search terms
- Audience segmentation by purchase intent and lifetime value
- Remarketing campaigns for cart abandoners and past purchasers
- A/B testing of 4 ad copy variants per ad group
- Weekly optimization cadence with monthly reporting
What It Delivered.
Within 30 days, ROAS had improved from 1.2x to 2.8x. By day 90, ROAS reached 4.8x. Cost per acquisition dropped 62%. Revenue attributable to paid search grew 3.1x, and the client was able to confidently scale ad spend knowing every dollar was being tracked and optimized.
Is Your Ad Spend Actually Working?
Book a free discovery call and Leslie will review your paid search account and tell you exactly what’s costing you money.