340% Organic Traffic Growth in 14 Months.

What We Were Up Against.

The client had a large enterprise website with hundreds of pages but almost no organic search presence. Years of content published without a coherent keyword strategy had created a fragmented, low-authority site that Google largely ignored. Paid search was driving all traffic, and the cost-per-lead was unsustainable.

They needed a senior strategist who understood both the technical architecture of large-scale enterprise sites and the content strategy required to build lasting authority. They did not need a junior content mill.

How We Built It.

Leslie began with a full technical SEO audit, identifying crawl issues, duplicate content, and canonicalization errors that were actively suppressing rankings. Once the technical foundation was repaired, the focus shifted to content strategy.

• Full technical SEO audit — crawl errors, site speed, schema, canonicals
• Keyword research across 200+ target terms mapped to buyer journey stages
• Content gap analysis against 5 key competitors
• Rebuilt the site’s content architecture with topic clusters
• Produced 24 long-form pillar pages and 60+ supporting articles
• Internal linking strategy to consolidate authority to target pages
• Link building campaign targeting enterprise trade publications
• Monthly reporting tied to organic traffic, rankings, and lead volume