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Case Study · Social Media · Content Strategy
0 to 50,000 Followers in 12 Months.
Industry: B2C Consumer Brand · Channel: Instagram & TikTok · Timeline: 12 Months
What We Were Up Against.
The client had zero social media presence and no brand voice. They were a B2C lifestyle brand launching into a crowded market with an audience that expected authenticity, consistency, and content that felt native to the platform — not like a brand interrupting their feed.
They needed a full social strategy built from scratch, not a content calendar template.
How We Built It.
Leslie built the brand’s social presence from the ground up — starting with audience definition, platform selection, and brand voice before producing a single piece of content.
- Audience persona development and platform strategy
- Brand voice guide and content pillar framework
- 90-day editorial calendar with daily posting cadence
- Organic content creation — photography direction, copy, captions
- Meta Ads campaign — awareness to conversion funnel
- TikTok content strategy and video script framework
- Influencer outreach and partnership management
- Monthly analytics reporting tied to follower growth and referral traffic
What It Delivered.
In 12 months the brand went from zero to 50K engaged followers across Instagram and TikTok. Post engagement rate tripled vs. industry benchmarks. Referral traffic from social grew 40%, directly contributing to a 28% lift in e-commerce revenue attributable to social channels.
Ready to Build a Social Presence That Actually Drives Revenue?
Book a free discovery call and Leslie will assess your current social strategy and tell you where the biggest growth opportunities are.